Stratégies argumentatives dans la presse écologiste française : métaphores, jeux de mots et détournements

Abstract

The essay looks at various strategies of meaning in the language of French ecological media, from the subversion of clichés to metaphorical mappings, word plays and implicit suggestions. The main point is to describe and analyse those “discursive images” not as rhetoric or style figures but as an argumentative strategy used by ecological press.